My heart broke when I heard that one of my favorite East End stores and downtown shopping destinations, Common Era, is closing its doors after two decades.
Of course it’s going out in style...from now until the end of their lease in April, Common Era has transformed into a pop-up store, Counter Revolution. A nod to owner Debra Mazur’s first store in Boulder, Counter Revolution is a throwback in time with over 30 years worth of vintage pieces at unbeatable prices. I have already made a sizeable dent in my paycheck but hey, what can I say? I’m a 22 year old college student with absolutely no self control or financial awareness and in my mind, fashion definitely falls into the realm of life necessities! It’s not like I can just say no to vintage Tommy Hilfiger sweaters for $20.
As much as I would love to keep all the vintage goodies to myself, I’ve decided to be a good citizen of Boulder and share the love. Especially since Debra seems to have a never ending supply of to-die-for-pieces, including a vintage coach bag that my boss, Marissa, and I brawled over (fyi, she won). Refurbished fashion is also super environmentally friendly, so your conscience can be at ease. Even if you’re not a fashion fiend, you will still be able to appreciate the history of some of the pieces they have, some of which are guaranteed to be a blast from the past. The last time I was in there, they had a Boulder High letterman jacket which I’m pretty sure was from the 80s but I’ve always been bad with keeping up with the decades.
Both Common Era and Debra have been staples of Boulder for the past 20 years, an accomplishment worthy of praise and recognition. Fashion trends have come and gone but Common Era was always there and it will be sorely missed. Marissa especially is taking it pretty hard, only Debra could get away with styling her to the nines (see picture above). Now let’s all give Common Era and Debra Mazur a proper goodbye and show them our eternal gratitude for all those years so they can go out with a bang.
Mentioned in this Post: Counter Evolution Pop-Up
Tagged: Boulder, East End, Shopping