Tuesday, October 10 

SHIFT10 is a national movement to encourage shoppers to shift 10% of their spending to local businesses in communities across the United States. October 10th is SHIFT10 Day - a celebration of supporting local entrepreneurs and small businesses across the U.S.   Here in downtown Boulder, did you know that over 80% of the businesses are locally owned & operated businesses?   Come out to shop and dine October 10th and into the holiday season to show how much you Love the Locals!  Learn more about the national SHIFT10 movement and take the pledge, here.

On Tuesday, October 10th, stop by the Downtown Visitor Information Center to make the pledge (starting at 10 a.m.) and receive a pledge sticker good for special savings opportunities throughout the day at participating businesses!  (You must have a sticker to enjoy these exclusive offers.)

Participating Businesses 


Adorned features handcrafted gifts and jewelry from local female artists. Women owned and run, they hope to support the Boulder creative community and to support their female tribe. With 40 artists and counting, they strive to bring an eclectic sampling of jewelry from artists working in many mediums and forms to their customers. Enjoy 10% off any purchase. 

Arcana Restaurant

Colorado Heritage Cuisine. For SHIFT10 Day, enjoy 10% off your entire bill at lunch. 

Art + Soul Gallery

Art + Soul Gallery was created in the spirit of fun and contemporary creativity. They offer a unique and sophisticated variety of fine art and jewelry presented in an atmosphere that is colorful and welcoming. Stop by on SHIFT10 DAY for 10% off all in-store items.

Art Source International Inc.

With over 35,000 original antique maps and 7,000 antique prints in stock and a history of over 36 years in business on the Historic Pearl Street Mall, Art Source International has something for everyone -  from first-time buyers to seasoned collectors of antique maps and prints!  Shop SHIFT10 Day and take 20% off everything in store.


As one of only five locations in Colorado, Athleta's mission is to ignite a community of active, healthy, confident women and girls who empower each other to realize their limitless potential. In support of SHIFT10 Day,  their store on the Pearl Street Mall is offering $10 off purchases of $75 or more.


Details coming soon. 

Boulder Book Store

The Boulder Book Store is Boulder’s largest independent bookstore with 20,000 square feet, more than 100,000 titles and three floors. They host more than 200 events in the store and in the community every year. Boulder Book Store has been named “Best of Boulder” by local papers every year since 1987. For SHIFT10 Day, enjoy 10% off your purchase at the store October 10th.

Bradley Boulder Inn

Step into The Bradley and step out of your world for an evening! Guests enjoy the luxury of privacy and sheer relaxation at Boulder’s favorite boutique inn, only a block from the Pearl Street Mall. Stroll to restaurants like Frasca, Pizza Locale, Mateo, Emmerson, Snooze, and the always-fun Mountain Sun! Catch a show across the street at eTown, or a concert at Boulder Theater just two blocks away. Explore the fantastic shopping in the East End from your base at The Bradley. Unique clothing, fabulous shoes, creative and original gift shops, bike shops and furniture shops, art galleries and jewelry studios, and favorite coffee shops for people-watching, make for an entertaining adventure in downtown Boulder. The Bradley’s complimentary Wine & Cheese reception nightly before the grand fireplace; famous home-made breakfasts; fresh-baked cookies and cakes; health-club privileges; free parking; and wifi, are all included. Reservations made on SHIFT10 Day will receive a 10% discount off the published rate through December 30, 2017.

Canova Home

Located on the Pearl Street Mall just east of Broadway, Canova Home is a locally owned treasure trove.  Come see their curated selection of unique lighting and artisan made goods, both local and global. Bring joy to your home with our bright colors, rich textures and the best jewelry selection in town.  Enjoy 10% off store-wide on October 10th!

Chantique French Chandeliers & Antiques

Chantique has chandeliers from 1895 to Mid-Century, Murano, Swarvorsky Crystal and Pure Dore Bronze.  Shop sconces of all kinds, as well as architectural fountains, 100 year old wine doors from France, antique paintings, Mid-Century furniture and more! Shop SHIFT10 Day to receive $20 - $100 off chandeliers.  See store for details.

Clothes Pony & Dandelion Toys

Details coming soon. 


Cured, Boulder's Cheese Shop, offers a carefully chosen selection of artisanal cheeses, cured meats, locally farmed produce, freshly baked breads, to-go sandwiches, and a host of olive oils, vinegars, mustards, chocolates, and gourmet goods. Cured Wines completes the package with value and special occasion wines, local beers and Colorado-made spirits. Take the SHIFT10 pledge then go online or in store for $10 off!  (Add:  SHIFT10 code in checkout, or mentioned at counter to receive the discount).

Cured West

Online and in store, 10$ off for SHIFT10 code in checkout, or mentioned at counter

eGo Carshare

$25 driving credit for everyone who takes the pledge! Sign up now and enter the promo code DB2017

Full Cycle

Full Cycle is a two store bicycle retailer headquartered on Pearl Street's East End. Offering a full spectrum of road, mountain, commuter, electric and rental bikes. Complete service department including suspension. Brands include: Giant, Felt, Kona, Surly,  Ibis, Pure Fix &  Merckx.  New this year, Full Cycle now has a new bar and café at the shop!   On SHIFT10 Day , get a free brewed coffee and 2 for 1 beer/wine/espresso drinks all day, and 15% off all bike shop clothing and accessory items (bicycles 10% off).

Jackalope & Co

Jackalope & Co. features fun and fashionable apparel and gifts related to the local area and sports teams.  They specialize in novelty tshirts and gifts for all holidays and occasions. In celebration of SHIFT10, take 10% off your entire purchase.

John  Atencio

John Atencio (a Colorado native) has designed fine jewelry in the state for more than 40 years. Each piece of fine jewelry hand designed by the legendary Atencio has its own compelling story. Classic and bold pieces are given as tributes for engagements, weddings, the birth of a child, anniversaries, graduations and more. On October 10th, stop by his new showroom at PearlWest for delectable treats and a gift with purchase.

Lindsay's Boulder Deli at Haagen-Dazs

Lindsay Shaw has been selling ice cream since she was old enough to see above the counter, giving out free samples and dipping cones before the age of 10.  Her parents have owned Häagen-Dazs stores since 1981, and when a store became available on the Pearl Street Mall a new generation of Häagen-Dazs owners was born.  Grab a bite to eat on SHIFT10 Day and enjoy 10% off any purchase.

My Trail Co.

My Trail was born in Boulder Colorado in 2015 with the most popular designs from GoLite, the global leader in lightweight outdoor gear. They have a passion for equipping everyday adventurers  with ultralight, ultra-durable, ultra-comfortable, ultra-affordable clothing and equipment that helps you go as far as you want on whatever trail you set out on. Shop for an additional 10% off your total purchase!

Nomad Beads

Nomad Bead Merchants came into being in July of 2008.  Their mission is to foster creativity using beads as a vehicle. They have helped people make bracelets, necklaces, earrings, rosaries, malas, taspis, teething necklaces, glasses holders, anklets, birthing strands and beaded clothing.  Take the SHIFT10 pledge and enjoy 10% off any purchase. 

Organic Sandwich Company 

Organic Sandwich sold their first sandwich at the Boulder Farmers Market. From there a menu filled with local produce and local products was born! Menu items include Boulder County produce, bread, coffee, potato chips, baked goods, kombucha, water kefir, jam and honey. Almost everything is made in house! In celebration of SHIFT10 Day, enjoy $3 off any sandwich. 

Pasta Jay's 

Jay Elowsky's grandma (MaMa Genovese) was the cook for the first King of the United Countries of Italy, Victor Emanuel the Second. Proud of his culinary heritage, Jay has been using family recipes to feed locals and visitors for over three decades!  On SHIFT10 Day, enjoy 10% off your meal. 

Paul Morrison Colours 

Paul Morrison Colours Ltd. specicializes in all hair color changes and challenges. They also provide specialty hair cutting, styling, and scalp treatments as well as makeup application and special occasion styling services. Stop by on October 10th for 10% off all take home, haircare products. 

Pedestrian Shops

The Pedestrian Shops have been family owned in Boulder, Colorado for over 45 years. They pride themselves on offering the world’s most comfortable brands of footwear and encourage their customers to enjoy life and take a walk. Save 15% off any purchase in celebration of SHIFT10 Day!

Ramble on Pearl

Ramble on Pearl is Boulder's only non-profit social enterprise clothing boutique. Ramble operates a training program that teaches job skills to adults with developmental disabilities and then assists our graduates in securing community employment. We truly value our community partnerships and customers as we would not be able to operate without community support. Shop Ramble on Pearl on October 10th and enjoy $10 off a purchase of $50 or more!

Rebecca's Herbal Apothecary & Supply 

Rebecca's Apothecary seeks to connect their community with botanical medicine by providing raw materials, education and carefully crafted products. They believe this is a bridge that will empower their community to reclaim their heath and our collective environment. Take the pledge to SHIFT10 and enjoy 10% off your purchase.

Savory Spice

Savory Spice Shop offers a large variety of blends and spices. More than 160 blends are original recipes and hand-crafted at their Colorado warehouse.  Show your SHIFT10 sticker and receive $7 off your purchase of $14 or more!  

Savvy on Pearl

Savvy on Pearl provides fashion forward clothing, shoes and accessories for women, men and kids. This family owned business prides themselves in being locally owned and invites guests to check out their eclectic and unique selection of items.  Shop SHIFT10 Day and receive 15% off regular priced merchandise.  


Go to T/ACO to enjoy the best tacos you’ve ever had. They promise to always feed you well, treat you right and keep you craving more. Celebrate SHIFT10 Day with T/ACO Tuesday - see menu for details.

The Cup

The Cup's Growers and Roasters strive to provide a bean worthy of your attention, and they try to imbue their drinks with that same dedication.
They believe the more you know about your cup of coffee,the more enjoyment you’ll find in it. Stop by The Cup on SHIFT10 Day for 10% off your drink purchase. 

Topo Designs

Details coming soon. 

West Flanders Brewing Company

Details coming soon. 

Where the Buffalo Roam

Where the Buffalo Roam features fun and fashionable apparel and gifts related to the local area and sports teams.  They specialize in novelty tshirts and gifts for all holidays and occasions. In celebration of SHIFT10, take 10% off your entire purchase.

Zeal Optics 

At ZEAL Optics, they build the highest quality eyewear for people like us who live for outdoor adventure. But that is just the beginning of their adventure. They focus on more than just being an eyewear company.  They are guided by a simple set of beliefs: Use Less, Give Back, Explore More.  Zeal celebrates SHIFT10 Day by offering 10% off any purchase. 


Family-owned and operated since 1992, Zuni is a gallery of authentic Native American art, jewelry, and traditional Zuni fetish carvings.  Take the SHIFT10 pledge then enjoy 10% off any purchase. 

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Downtown Boulder/1942 Broadway, Suite 301/Boulder, CO 80302
Phone: 303.449.3774/Fax: 303.449.1582