Love the Local - An investment in community



Downtown Boulder's "Love the Local" campaign encourages people to come downtown to shop, eat and play where 85 percent of the businesses are locally owned & operated. When you "Love the Local" by shopping & dining local, you invest in your community, in your neighbors and ultimately in yourselves. In today's economic climate, the best return on investment is in local businesses!  Visit to meet some of our fabulous small business owners!

A strong local economy and high quality of life within Boulder are largely dependent upon the community’s preference to support local businesses.  Remember to always "Think Local First". Whenever possible, shift your spending habits locally. Please help Downtown Boulder celebrate independent businesses!  


 Show your love for the local by...

  • Making a solid effort  to find and patronize a locally owned business, wherever possible.  Remember, when you shop online, it doesn't contribute a penny to the local economy!  Sales tax helps sustain our parks, libraries, trails and basic services provided by the City of Boulder.
  • Dining at a local restaurant  - Many local eateries source their ingredients locally and buy local whenever possible. This reduces "food miles" or the carbon footprint that food gets in order to travel to your plate. Dining locally offers patrons a chance to be a "locavore " and eat food grown locally by members of their community.  Local restaurants also offer many jobs to members.

Encouraging your family, friends and colleagues to shop local and educating them on why it's important. Each of us contribute to the formation and strength of our communities. Let's continue to support a strong and vibrant Downtown Boulder for all those who come to live and visit our amazing city.




Five Key Reasons to Shop/Dine/Play in Downtown Boulder...  

Our one-of-a-kind downtown is an integral part of the distinctive character of Boulder
From the renowned Pearl Street Mall and throughout the adjacent streets, Downtown Boulder is well known far and wide for our eclectic vibe, energetic atmosphere and amazing location - appealing to people of all ages and distinctive backgrounds.  By keeping our economy healthy, we keep our downtown vibrant and a popular destination location for locals and visitors alike.  Boulder is unlike any other city in the world. By choosing to support locally owned businesses, you help maintain our cities diversity and distinctive flavor. Economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.

Investment in community
Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community's future. Local ownership means that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions. Locally owned businesses help build strong neighborhoods by sustaining communities, linking neighbors and by contributing more to local causes. Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses. Local businesses create jobs for our neighbors. A variety of job opportunities are an important component of a healthy community.
The impact on local economy
When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development. The dollars you spend in Downtown Boulder also help to support Boulder businesses that, in turn, employ people who then spend their wages in our community. This creates a strong ripple effect that sustains our economy.
Encouraging and promoting entrepreneurship leading to more diversity
The ability to ensure diversity leads to more choices for you! A group of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.  Entrepreneurship fuels America’s economic innovation and prosperity. Creativity and entrepreneurship are what the American economy is founded upon. Nurturing local business helps ensure a strong community.
Reducing our carbon footprint
Locally owned businesses can make more local purchases, thus requiring less transportation.  In Downtown Boulder, our local businesses help to sustain a vibrant, compact, walkable business district - which in turn is essential to reducing sprawl, automobile use, habitat loss and air and water pollution.  


Did you know...

For every $100 you spend at Boulder stores, $3.56 stays in Boulder to support city services. (Source: City of Boulder)




A shift of just 10% of your purchases toward local retailers could translate to 1,600 new jobs, $53 million in wages and a $137 million economic impact to the area. This means more people are getting a paycheck, paying their rent, and getting what they need from other local businesses. (Source: Mile High Business Alliance)

Last year Coloradoans spent $12.7 billion during the holidays, which represents a huge chunk of $ for retailers. And since money spent at locally owned businesses reciruclates at least three times more in our community, where you spend your money really does matter.  (Source: Mile High Business Alliance)

According to the San Francisco Retail Diversity Study: One million dollars spent at a local bookshop creates $321,000 in additional economic activity in the city, including $119,000 in wages paid to local workers. A chain bookstore, on the other hand, generates only $188,000 in economic activity and $71,000 in local wages. Another example: For every $1 million in sales, independent toy stores create 2.22 local jobs, while chains create just 1.31. The study concludes that if consumers shifted 10% of their spending from chains to independents that it could generate more than $191 million in economic activity for San Francisco, provide $71.8 million in new income for workers, and create 1,295 jobs.

Accurately and Effectively Communicating the Economic Benefit of Locally-Owned Business. (Downtown Boulder is a proud supporter of the city's Buy Into Boulder campaign!)


CBS Sunday Morning Called Us

the Happiest Place

in the United States

Downtown Boulder/1942 Broadway, Suite 301/Boulder, CO 80302
Phone: 303.449.3774/Fax: 303.449.1582