FOR IMMEDIATE RELEASE
The Downtown Boulder Business Improvement District lends its support to Small Business Saturday®
On Saturday, November 30th, Downtown Boulder Encourages Everyone to SHOP SMALL Throughout the District
BOULDER, CO – [November 22, 2013] – For the fourth consecutive year, Downtown Boulder shops and restaurants will be participating in Small Business Saturday, taking place on November 30, 2013. Small Business Saturday is a day dedicated to strengthening the community by supporting local small businesses.
Two days after Thanksgiving, over 50 shops and restaurants throughout the 49 block district will be participating with in-store specials and other exciting events. Holiday carolers dressed in nostalgic attire will be roaming downtown and Santa (& Mrs. Claus) will be at the Visitor Information Center for visits and photo ops from 11 a.m. – 2 p.m. There will also be an ice carving display on the 1300 block of the Pearl Street Mall from noon – 3 p.m.
Now in its fourth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Small Business Saturday supporters reported spending over $5.5 billion at independently-owned businesses on that day last year.1 Created by American Express in 2010, the day has given small businesses across the country a huge boost.
The Downtown Boulder Business Improvement District recognizes the importance of supporting small businesses throughout the entire year. According to the U.S. Small Businesses Administration, as of 2012, small businesses nationwide accounted for 64% of net new private-sector jobs created and represented 99.7% of all employer firms.2
"We're excited to promote Small Business Saturday again this year,” said Sean Maher – Downtown Boulder’s Executive Director. “Research shows that over half the money spent at local businesses stays in Boulder County versus 16 percent spent at national chains. So when you shop local and shop small, you triple your economic impact for our community. And this year, that is more important than ever as many local families and businesses are still recovering from flood damage both to their property and their livelihoods."
Learn more Downtown Boulder's small business owners at LoveTheLocal.com.
ABOUT SMALL BUSINESS SATURDAY
November 30th marks the fourth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners’ most pressing need: more customers. As of December 31, 2012, more than 3.2 million Facebook users “liked” the Small Business Saturday page3. Just last year, 350+ advocacy organizations, 150+ corporations, and elected officials in all 50 states and Washington D.C. declared their support for Small Business Saturday.
1 Based on Small Business Saturday Consumer Insights Survey of nationally representative sample of 800 adults conducted by Redshift Research on behalf of the National Federation of Independent Business (NFIB) and American Express (November 2012).
2 Small Business Administration Office of Advocacy Frequently Asked Questions, September 2012.
3 According to Facebook Insights, the Small Business Saturday page on Facebook at https://www.facebook.com/#!/SmallBusinessSaturday received 3,212,703 “Likes” as of 12/31/2012.
About the Downtown Boulder Business Improvement District (BID)
The Downtown Boulder Business Improvement District (BID) is a 49-block neighborhood where property owners tax themselves to make their community cleaner, safer and more vibrant. The tax is used by the BID to purchase services that supplement those provided by the city and provide a comprehensive consumer marketing program. Working with the city of Boulder and our non profit partner, Downtown Boulder, Incorporated, the Downtown Boulder BID is leading a new spirit of cooperation among property owners, businesses and the community by providing a range of enhanced management programs including maintenance, marketing, economic vitality and physical improvements. These program areas of the Downtown Boulder BID are designed to retain, expand and attract businesses and investments to improve the Downtown environment.
Terri Takata-Smith | 303.449.3774 | email@example.com