Fashion Under The Flatirons 2011

Category: Press Room

A Night of Fashion Under the Flatirons in Downtown Boulder

Downtown Boulder, Incorporated presents its 2nd annual  spring runway fashion show at the historic Boulder Theater

[Boulder, CO]  March 1, 2011 –   On Thursday, March 10, a spotlight on fashion will shine bright at the Boulder Theater when Downtown Boulder, Inc. (DBI) presents the second annual Fashion Under the Flatirons.  The highlight of the evening is an energetic runway show featuring spring fashion & accessories from downtown Boulder businesses.*

*[Runway Show Participants: Alpaca Connection, Barbara & Company, Fresh Produce, Full Cycle, Lilli, Little Mountain Outfitters, Outdoor Divas, Pedestrian Shops, Pennyweights, Real Baby, The Ritz, Savvy on Pearl, Shoe Fly, Starr’s Clothing & Shoe Company, Topo Ranch, Two Sole Sisters, Violette, Volcom & Weekends]

“We were excited by the incredible response to last year’s event,” said Sean Maher, Downtown Boulder’s executive director.  “The feedback from both attendees and our downtown retailers and restaurants was wonderful.” Longtime Boulder resident, Marilyn Hass commented after last year’s show, “You couldn’t help but be impressed with the quality of shopping in Downtown Boulder.”   Lilie Germain, owner of Violette and Lilli added,  " The synergy and energy that developed from coming together with other downtown retailers was amazing. Fashion Under the Flatirons shows the diversity of fashion throughout the city.  We have an incredible variety of clothing retailers downtown and this event is the perfect opportunity to preview a variety of fashions for men, women, the young and those who are young at heart." 

The event starts at 7:30 p.m. with a silent auction. The runway show kicks off at 8:30 p.m. and features professional models, along with a few locals who will also participate.  Downtown  Boulder’s Voodoo Hair Lounge will style the models’ hair. Attendees will get a look at spring fashion lines including  sportswear, vacationwear, evening and business attire, as well as kids and maternity clothing – all available from downtown boutiques.   Attendees will sample appetizers provided by Aji, Dish, Japango, Leaf, Pizzeria Locale and Tee and Cakes.  Thanks to a grant by the Boulder County Resource Conservation Division, this year’s event will be Zero Waste.

Ticket prices are $35 for general admission (includes seating and food), $50 for reserved seating (additional inclusions: goody bag and one drink ticket) and $75 for gold circle seating (additional inclusions: early admission for VIP service.)  VIP ticket holders will enjoy early admission into the event with special services ( a mini makeup session by professional makeup artists or an up-do courtesy of downtown Boulder’s Paul Morrison Colours salon).  All attendees will receive a 20% savings card good at all of the businesses featured in the event between March 11-13, 2011.    Tickets can be purchased through the Boulder Theater box office and online at  VIP Runway Tables (four tops) are also available.  Email Events@downtownboulder.orgfor more information.

A portion of the evening’s proceeds will benefit There With Care, a local non-profit focused on providing a range of practical services for children and families facing critical illness in order to ease the burden of life’s day-to-day obligations during a medical crisis.  

Fashion Under the Flatirons is presented by Flatirons Bank and supported by the St Julien Hotel & Spa, 5280 Magazine, the Daily Camera, Eco-Products & Boulder County Resource Conservation. The event is produced by Downtown Boulder, Inc.

About Downtown Boulder, Inc. (DBI)

Downtown Boulder, Incorporated (DBI) is a non-profit organization dedicated to continued preservation and enhancement of Downtown Boulder as the heart of the greater Boulder community. We work to maintain downtown as the center of commerce, government, culture, and leisure. DBI members support the overall vitality of downtown through public advocacy, political involvement, and community events that enhance the Boulder experience for residents and visitors. Membership in Downtown Boulder, Incorporated (DBI) is voluntary and open to any interested person or organization.  (

About DBI’s Pledge to Zero Waste Events

In early 2011, DBI was awarded a Community Outreach Program Grant from the Boulder County Resource Conservation Division.  The purpose of the grant is to encourage event attendees to make community events Zero Waste.   At five signature DBI events, literature, signage and volunteers will help educate attendees on recycling and composting best practices. 

About There With Care

There With Care provides a range of practical services for children and families facing critical illness in order to ease the burden of life’s day-to-day obligations during a medical crisis.  They do this by building strong relationships with local hospitals, business owners, professionals, and community volunteers, who share in the care of the entire family during emotionally, financially, and physically challenging times.  To watch a video, go to:  (