This Sunday, Santa Switches on the Holidays in Downtown Boulder

Category: Press Room

It gets a lot brighter on the Pearl Street Mall and Boulder County Courthouse Lawn this Sunday, November 24 at 5 p.m.

Boulder, Colo.  [November 18, 2013]:  On Sunday, November 24, the Boulder Chorale will perform for holiday revelers starting at 5 p.m. on the 1300 block of the Pearl Street Mall to kick off Downtown Boulder, Inc.'s (DBI) annual Switch on the Holidays event.   Shortly thereafter, Santa will stop by to flip the switch that will have Downtown Boulder shining bright for the holiday season.  Santa (and Mrs. Claus) will be escorted to the stage by members of the Fairview High School Drum Corps.   Following the lighting, members of Boulder Children’s Chorale will ask the crowd to join them in a rendition of Silent Night.

Flipping the switch will light up the Pearl Street Mall and Boulder County Courthouse.  This year, the Downtown Boulder Business Improvement District will decorate trees along the pedestrian mall, and throughout the East and West End Districts with over 7,000 feet of LED lights and 400 colorful lighted ornaments! 

Downtown Boulder’s Switch on the Holidays is a free event and open to the public. This annual event is produced by Downtown Boulder, Incorporated and presented by Ford.  Supporting sponsors include: Tebo Properties, Broadway Suites, the Daily Camera and City of Boulder Parking Services. 

Switch on the Holidays is Downtown Boulder’s kickoff event for a busy month of activities that include:

Small Business Saturday (November 30) – Nearly 50 downtown businesses will be participating with in-store specials and other exciting events.   Holiday carolers dressed in nostalgic attire will be roaming downtown and Santa will be at the Visitor Information Center for visits and photo ops from 11 a.m. – 2 p.m.   There will also be an ice carving display on the 1300 block from noon – 3 p.m.

St. Nick on the Bricks  (Friday, November 29 and Saturdays from November 30 – December 21) – Santa and Mrs. Claus will welcome kids of all ages to visit and share wish lists at the Downtown Boulder Visitor Information Center from 11 a.m. – 2 p.m.  Cameras are highly encouraged!

Lights of December Parade (December 7) – The best hometown holiday parade in the state!  Enjoy everything from fire trucks to bicycles decked out for the holiday season. 

Information about all of these events can be found online at

About Downtown Boulder, Inc. (DBI)

Downtown Boulder, Incorporated (DBI) is a non-profit organization dedicated to continued preservation and enhancement of Downtown Boulder as the heart of the greater Boulder community. We work to maintain downtown as the center of commerce, government, culture, and leisure. DBI members support the overall vitality of downtown through public advocacy, political involvement, and community events that enhance the Boulder experience for residents and visitors. Membership in Downtown Boulder, Incorporated (DBI) is voluntary and open to any interested person or organization.

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CONTACT:    Terri Takata-Smith, Director of Communications – Downtown Boulder | 303.449.3774 |