El Loro

Owner: Pat Follendorf
Opened: May 1977

"Downtown Boulder is the best place to be located and I can say that without any reservation. Pearl Street has become a part of who we are. It's a destination and we love seeing all the different sorts of people who come down here. I love it."

"One of my favorite things about running El Loro is buying. I love to shop for jewelry, and stones and rocks. It's been really fun. I love being in the store too because then I get to interact with the customers and listen to their stories."

"You need to be flexible when running a business. Stay centered in the decisions that you are making. I certainly don't buy anything for the store that I don't like. It's important to listen to your intuition."

"Arnie and I were high school sweethearts. We went our separate ways after high school but we've been married now for 10 years. It was fun for him to get involved at El Loro. He has helped me bring new products and brands into the store."

"When we started out, we mostly offered jewelry that we were making ourselves and Swedish clogs. The product lines have exploded since then. I have no idea how many different lines we offer in the store today."

"If I could have a super power, I'd like to have the ability to heal. I'd like to bring peace and harmony to people and encourage them to treat others the way that they want to be treated."

Learn more about El Loro Jewelry and Clog Co.

CBS Sunday Morning Called Us

the Happiest Place

in the United States

Downtown Boulder/1942 Broadway, Suite 301/Boulder, CO 80302
Phone: 303.449.3774/Fax: 303.449.1582