Marketing Resources for Downtown Businesses

Downtown Boulder is dedicated to researching and sharing best marketing practices with all Downtown Boulder businesses.  The following is a compilation of information that is updated on regular basis. To download information, right click on the hyperlink and choose "Save Target As..." For our Business Research (Surveys, Sales Tax, Etc),  please send a request to Terri@dbi.org. If you have any questions, please contact us at 303-449-3774 or info@dbi.org.

Document Name Source Date

Downtown Maintenance Guide- Who's Responsible?

Downtown Boulder Current
Current Sales Tax Figures from the City of Boulder
Revenue and Sales Tax from 2001 -Current
City of Boulder Current


Social Media and Web Resources

Document Name Source  Post Date
7 Outstanding Content Marketing Tips for Small Businesses SearchEngineWatch.com June 2014
4 Ways to Nail Your Brand Voice Mashable.com June 2014
Email Marketing For Business: How To Get Started Today StartupSavant.com May 2014
14 Web Marketing Trends That Will Shape 2014 SocialMediaToday.com March 2014
Advanced Tips and Tricks for Facebook Entrepreneur.com March 2014
5 Social Media Trends for 2014 SocialMediaExaminer.com March 2014
Want Customers to Open Your Emails? Entrepreneur.com March 2014
10 Laws of Social Media Entrepreneur.com March 2014
Social Media Metrics That Matter Moz.com February 2014
Transparency on Twitter Entrepreneur.com January 2014
Trends to Watch For in 2014 GetSusan.com January 2014
Social Media Predictions for 2014 Entrepreneur.com December 2013
Year in Review (Social Media) Entrepreneur.com December 2013
How Social Media Really Effects Spending Entrepreneur.com October 2013
Social Media for Small Businesses Entrepreneur.com October 2013
5 Public Relations Rules for the Social Media Age AmericanExpress.com October 2013
5 Ways to Become a Social Media Rock Star  Entrepreneur.com October 2013
Reach Millennials Through Brand Advocates Entrepreneur.com October 2013
4 Ways to Turn Social Media Fans into Loyal Customers Entrepreneur.com October 2013
10 Myths about Businesses and Social Media Forbes.com October 2013
Tips for Better Tweets Entrepreneur.com October 2013
3 Annoying Social Media Mistakes Entrepreneur.com September 2013
10 Questions to Ask When Creating A Social-Media Marketing Plan Entrepreneur.com September 2013
Does Your Business Need a Full Time Social Media Team? Mashable.com September 2013
Facebook, Pinterest or Twitter: Knowing Where Your Employees Hang Out.  Entrepreneur.com September 2013
5 Tools to Improve Your Pinterest Strategy  Soshable.com August 2013
Brands that are 'Rockin it on Instagram  IgniteSocialMedia.com August 2013
Tips to IGNORE on Social Media PostAdvertising.com August 2013
27 Email Etiquette Tips  Lifehack.com August 2013
Should You Build a Responsive Site or a Native Mobile App? Mashable.com August 2013
Posting to Facebook- Photos are KING (Infograph) TheNorthBlog.com July 2013
Posting to Facebook- Photos are KING TheNorthBlog,com July 2013
The Complete Guide To The New Facebook For Business Page AllFacebook.com July 2013
5 Top Online Marketing Trends for the Rest of 2013 BusinessToCommunity.com July 2013
Top 5 Coolest Content Marketing Trends BusinessToCommunity.com July 2013
Email Marketing Trends + Tips for SaaS Providers (Infographic) GetAmbassadorBlog.com July 2013
7 Marketing Tips for Bootstrapped Startups Mashable.com June 2013
Facebook Has Hashtags. Why Should I Use Them? TheNorthBlog.com June 2013
6 Best Things Companies Do on Facebook Today INC.com June 2013
Create a Killer Instagram Campaign INC.com June 2013
Twitter's 2013 Changes Recapped: Are You Up to Date? INC.com June 2013
5 Worst Things Companies Do on Facebook Today INC.com June 2013
7 Simple Social Media Moves That Work INC.com June 2013
14 Twitter Tips and Tricks for Power Users Mashable.com May 2013
7 Online Marketing Trends You Should Know About CrowdContent.com May 2013
5 Key Social Media Trends Surfacing at Social Media Marketing World Business2Community.com April 2013
Why Brands Should Be Human on Social Media Mashable.com April 2013
7 Brilliant Lessons From Social Media Marketing World 2013 Business2Community.com April 2013 
5 Social Media Toolkit Essentials Guardian.co.uk April 2013
4 Ways to Maximize the Social Media Presence at Your Next Event SocialMediaExaminer.com April 2013
10 Social Media Time Management Tips for Small Business Frobes.com April 2013
5 Tips To Better Support Holiday Shoppers RetailMinded.com March 2013
Avoid These 10 Marketing Goofs Blogs.InTuIt.com March 2013
16 Small Businesses with Awesome Facebook Cover Photos Blogs.ConstantContact.com March 2013
6 Benefits of Social Media for Small Businesses SmallBizTrends.com March 2013
7 Ways to Increase Foot Traffic to Your Small Business SBA.gov March 2013
The 10 Commandments of Social Media for Brands Mashable.com March 2013
Blogging For Business: The Ultimate Guide TweakYourBiz.com February 2013
How to Optimize Your Business's Social Media Presence ARKarthick.com February 2013
Is Social Media Worthwhile for Local Businesses? SearchEngineLand.com February 2013
Five Instagram Marketing Trends From InstaBRAND Vocus.com February 2013
Mashable.com February 2013
Online.WSJ.com February 2013
2013 Smartphone Marketing Trends for Small Business SmallBusiness.Yahoo.com January 2013
The Dawn of Mobile Influence DowntownDevelopment.com January 2013 
Top 10 Content Marketing Trends to Watch in 2013 InboundWriter.com January 2013
The Top Inbound Marketing Trends You Should Be Considering for 2013 Blog.Square2Marketing.com January 2013
4 Things to know Before Hiring a PR Agency  Mashable.com December 2012
Social Media Marketing from A - Z Blog.NYTimes.com December 2012
Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online SearchEngineJournal.com November 2012
6 Small Business Marketing Trends For 2013 Bussiness2Community.com November 2012
24 Must-Have Social Media Marketing Tools SocialMediaExaminer.com November 2012
7 Social Media Marketing Tips for Artists and Galleries Mashable.com November 2012
11 Social Media Mistakes You Don't Even Know You're Making HuffingtonPost.com November 2012
13 Social Media Marketing Trends For 2013 [INFOGRAPHIC] MediaBistro.com November 2012 
Marketing Trends Emerging for 2013 SixEstate.com November 2012
12 Lessons from 4 Inspiring Local Business Blogs ProBlogger.net November 2012 
13 Marketing Trends for 2013 Bussiness2Community.com November 2012
3 Things You Can Learn About Your Business With Instagram Forbes.com October 2012
5 Tips for Using Google+ to Boost your Marketing SocialMediaExaminer.com October 2012 
Twitter Tools and Techniques to Power Your Marketing SmallBizTrends.com October 2012
Keep Up with Online Marketing Trends the Smart Way Bussiness2Community.com October 2012
5 Digital Trends you Need to Embrace iMediaConnection.com September 2012
Facebook Marketing Statistics you Need to Know Bussiness2Community.com September 2012
3 Things you Must Know About How Your Audience is Using Technology NonprofitMarketingBlog.com September 2012
8 Facebook Features Every Social Media Manager Should Know PR Daily September 2012
Are You Keeping Up With These 5 Digital Marketing Trends in 2012? Business 2 Community September 2012
7 Tips for Crafting Local Business Updates in Facebook SearchEngineLand.com August 2012
The Developing Role of Social Media in the Modern Business World  Forbes.com August 2012
The Rules of Social Media FastCompany.com August 2012
Using Social Media to Test Your Ideas Before You Try to Sell It Blogs.NYTimes.com August 2012
Social Media Etiquette: 15 do's and dont's SocialMediaExaminer.com August 2012
26 Tips for Managing a Social Media Community SocialMediaExaminer.com July 2012
Timeline for Facebook Pages Rolling Out on Mobile Mashable.com July 2012
Why Businesses Need to Pay Attention to Google+ Local Forbes.com July 2012
12 Social Market(ing) Factors WordPress.com July 2012
How to Create an Awesome Infographic Mashable.com July 2012
The 6 Types of Social Media Users SocialMediaToday.com June 2012
20 Things Brands and PR People Can Tweet Right Now PrDaily.com June 2012
5 Hot Facebook Marketing Trends Mashable.com June 2012
How to Use the New Facebook Page Admin Panel Mashable.com May 2012
Facebook Tells Brands the Percentage of Fans Who See Their Posts Mashable.com May 2012
Facebook Trivia: 10 Things You Didn't Know About the Social Media Network Masable.com May 2012
Five Tips to Start Your Small Business in the Strongest Way Successful-Blog.com May 2012
Small Business Marketing - What's In It For Them MarketingArtfully.com May 2012
How to Use Pinterest for Business HubSpot May 2012
Short & Sweet - The Whys and Hows of Twitter SocialBrite May 2012
Social Media Marketing Trends (Infographic) WebProNews.com May 2012
The Warp Speed of Social Media PCTOnline.com May 2012
Trends: Four Digital Marketing Trends to Watch YFS Magazine May 2012
Getting Social Gives Downtown a Personality and a Voice   DowntownDevelopment.com  May 2012
Pintrest Marketing Stats SocialFresh.com May 2012
Facebook Ad Clickthroughs Peak on Saturdays AllFacebook.com May 2012
How to Maximize Your Facebook Engagement Mashable.com May 2012
How to Make Images Stand Out on Pinterest [INFOGRAPHIC] Mashable.com March 2012
Flowchart: Should Your Business Be On Pinterest? Social Times March 2012
INFOGRAPHIC: The Power of Pinterest Socialable360 March 2012
Facebook Timeline for Business Pages – 21 Key Points To Know MariSmith.com March 2012
Local SEO Articles and Advice Getlisted.org March 2012
Web Equity - Owning Your Local Web Presence Blumenthals.com March 2012
The most recent (and incredibly impressive) Facebook stats PRDaily.com February 2012
How Brands Are Using Pinterest - And What They Can Do Better ReadWriteWeb February 2012
Pinterest Becomes Top Traffic Driver for Retailers Mashable.com February 2012
How to Market Your Business With Email Marketing Trada.com January 2012
Everything you need to know about Pinterest [Invites] TheNextWeb.com January 2012
3 Ways To Take Your Social Media Marketing Offline Amex -OpenForum.com January 2012
Learn The New Facebook Analytics AllFacebook.com December 2011
How Social Media Prompts Holiday Purchases Mashable.com December 2011
9 Ways Top Brands Use Social Media for Better Customer Service Mashable.com October 2011
How to Time Your Facebook Posts to Reach the Most Fans Mashable.com October 2011
QR Codes: An Introduction Downtown Boulder October 2011
How Facebook Timeline Might Radically Change the Look of Brand Pages Mashable.com September 2011
Facebook changes Again: Everything You Need to Know Mashable.com September 2011
How to Market Your Business – Facebook Page Trada.com August 2011
How to Market Your Business – Twitter Trada.com August 2011
How to Market Your Business with a Blog Trada.com August 2011
Facebook Marketing for Restaurants Mashable.com August 2011
How Whole Foods Market uses social media to keep its marketing fresh SmartBlogs.com July 2011
Facebook for Business Launches To Help Companies Market Themselves Facebook.com July 2011
Facebook Pages Media Kit Facebook.com July 2011
Facebook Pages Insight Guide Facebook.com July 2011
Community Management Primer Cali Harris, Caligater.com July 2011
SWSX Social Media Review Jim Licko, GroundFloor Media May 2011
What's Next in Social Media - DBI Social Media Roundtable Jamie Licko,  Centro April 2011
14 Best Practices for Long-Term Social Media Success Mashable April 2011
The 10 Stages of Social Media Business Integration Mashable April 2011 
Socialnomics: How Social Media Transforms the Way We Live & Do Business Awarness, Inc Sept.  2010 
Ten Tips for a Solid Facebook Fan Page Awarness, Inc. Sept.  2010 
Social Marketing Goes Multiplatformed Awarness, Inc. Sept.  2010
Getting Started with Facebook Fan Pages Awarness, Inc. Sept.  2010 
How Salespeople Are Using Social Media for Real Results Mashable June 2010
How to Build a Twitter Strategy Mashable June 2010
Do You Know 4.0 (Stats/figures video) YouTube June 2010 
Reach Customers in 140 Characters, All of Them Free New York Times - Small Business Guide May 2010
2010 Social Media Marketing Industry Report Social Media Examiner (Michael A. Stelzner) April 2010

Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]

Mashable March 2010
How The Roxy Became the #1 Venue on Twitter Mashable March 2010
Mateo Restaurant - Doniree Walker Boulder.me March 2010
The Conversation Conversation - How Social Media is Changing the Enterprise www.solutions.dowjones.com March 2010
How to Create a Successful Company Blog Mashable March 2010
How Small Business Is Using Social Media Mashable March 2010

How Social Media Helps One Small Business Connect with Fans

Leah Betancourt (American Express OPEN Forum) Feb. 2010
Mashable's Social Media Guide for Small Businesses Mashable Jan. 2010
Email Marketing Essentials for Restaurants AWeber Communications Jan. 2010
Developing a Social Media Plan (slideshow) Slideshare.net Dec. 2009
Does social media jive with your brand or value promise? Radian6 Nov 200

Building Brand Value Through Social Media

Diva Marketing Blog Oct 2009
360i Social Marketing Playbook 360i Sept 2009 
Twitter 101 for Businesses Twitter.com Aug 2009
Efficient Website Redesigns: 6 Tactics to Guide Your Process Marketing Sherpa July 2009
How to Use New Media to Your Advantage Michael  Daehns May 2009 
Facebook Pages Product Guide Facebook April 2009
Enabling Social Company ('07) EnthusiasticGroup April 2009
How to Build a Subscriber List Inexpensively MarketingSherpa March 2009
Social Media Marketing Industry Report Michael Stelzner (Social Media Success Summit 2009) March 2009

All About Facebook - Don't  Place Ads - Build Brands

Emarketer.com March 2009
Nielsen Social Networking Report Nielsen March 2009
Tap Into Twitter Social Media for Small Business (Dell) March 2009
Facebook Pages - Insider Guide Small Business Development Center March 2009
Six Ways To Make Web 2.0 Work McKinsey Quarterly February 2009
Measure Your Online Success Social Media for Small Business (Dell) Janurary 2009
Start a Blog Social Media for Small Business (Dell) January 2009
Harness The Power of Facebook Social Media for Small Business (Dell) January 2009
Twitterpated: Mobile Americans Increasingly Take to Tweeting Pew Research Center Publications February 2009
Trends and Best Practices in Adopting Web 2.0 in 2008 Awareness Social Media Marketing 2008

 

Other Useful Documents:
 

Document Name Source Date

Downtown Maintenance - Who's Responsible?

Downtown Boulder 2011

How to Get the Most Out of Your Merchant Account

Betsy Brottlund (American Express OPEN Forum) 2010
2009 Holiday Survival Kit National Retail Federation Oct 2009
Study: Stay-at-home moms dominate social media Denver Business Journal Sept 2009
How to use Twitter for yoursmall business Global Assist Aug 2009
Uncover traits successful people have in common that cause them to take massive action and follow through Tony Robbins Aug 2009
Where is the Economy Now? Where are the Opportunities? Leeds School of Business May 2009
Shoplifting/Theft Prevention Boulder PD April 2009
Impulse Buying Still Prevalent Among Shoppers Radio Sales Today April 2009
Pump Up Perks to Lure Shoppers Radio Sales Today April 2009
Best of Boulder, Nielsen Research, Create Denver Expo & More  Downtown Boulder  March 2009
User Survey, KBCO promos, CO Children's Day & More    February 2009
Mid Winter Sale, Valentine's Day, Business Tips & Tricks Downtown Boulder February 2009
Love The Local Window Poster Downtown Boulder January 2009
Tips & Tricks to Increase Profits & Parking Garage FYI Downtown Boulder  January 2009
Gift Card Exchange Program & Reminders Downtown Boulder December 2008
Ideas to Lure Holiday Shoppers & More Downtown Boulder December 2008
Downtown's Holiday Marketing Update Downtown Boulder December 2008
Holiday Resource Guide for Downtown Businesses Downtown Boulder November 2008
Downtown Merchant Holiday Marketing Plan Downtown Boulder November 2008
Deck Your Sidewalks - Holiday 2008 Downtown Boulder November 2008

 

 
close
Facebook Twitter Instagram Pinterest Email