Marketing Resources for Downtown Businesses


Downtown Boulder is dedicated to researching and sharing best marketing practices with all Downtown Boulder businesses.  The following is a compilation of information that is updated on regular basis. To download information, right click on the hyperlink and choose "Save Target As..." For our Business Research (Surveys, Sales Tax, Etc) click here. If you have any questions, please contact us at 303-449-3774 or  info@dbi.org.

Document Name Source Date

 Downtown Maintenance Guide- Who's Responsible?

Downtown Boulder 2011


Social Media and Web Resources

The latest articles, blogs and research from a variety of sources to help introduce you to Web 2.0 and other social media marketing strategies. Our Social Media Advisory Council (More info on SMAC here) meets the third Tuesday of every month to discuss current trends, ideas, and topics. If you would like to attend please email eli@dbi.org (open to all businesses in the BID).

Document Name    Source Date
How to Market Your Business With Email Marketing Trada.com January 2012
How to Market Your Business – Facebook Page Trada.com August 2011
How to Market Your Business with a Blog Trada.com August 2011
How to Market Your Business – Twitter Trada.com August 2011
Beyond Facebook: 3 Innovative Promotions Using Other Platforms PromoMagazine.com January 2012
Everything you need to know about Pinterest [Invites] TheNextWeb.cm January 2012
3 Ways To Take Your Social Media Marketing Offline Amex -OpenForum.com January 2012
Learn The New Facebook Analytics AllFacebook.com December 2011
How Social Media Prompts Holiday Purchases Mashable.com December 2011
9 Ways Top Brands Use Social Media for Better Customer Service Mashable.com October 2011
How to Time Your Facebook Posts to Reach the Most Fans Mashable.com October 2011
QR Codes: An Introduction Downtown Boulder October 2011
How Facebook Timeline Might Radically Change the Look of Brand Pages Mashable.com September 2011
Facebook changes Again: Everything You Need to Know Mashable.com September 2011
Facebook Marketing for Restaurants Mashable.com August 2011
How Whole Foods Market uses social media to keep its marketing fresh SmartBlogs.com July 2011
Facebook for Business Launches To Help Companies Market Themselves Facebook.com July 2011
Facebook Pages Media Kit Facebook.com July 2011
Facebook Pages Insight Guide Facebook.com July 2011
Community Management Primer Cali Harris, Caligater.com July 2011
SWSX Social Media Review Jim Licko, GroundFloor Media May 2011
What's Next in Social Media - DBI Social Media Roundtable Jamie Licko,  Centro
April 2011
14 Best Practices for Long-Term Social Media Success Mashable April 2011
The 10 Stages of Social Media Business Integration Mashable April 2011 
Socialnomics: How Social Media Transforms the Way We Live & Do Business Awarness, Inc Sept.  2010 
Ten Tips for a Solid Facebook Fan Page Awarness, Inc. Sept.  2010 
Social Marketing Goes Multiplatformed Awarness, Inc. Sept.  2010
Getting Started with Facebook Fan Pages Awarness, Inc. Sept.  2010 
How Salespeople Are Using Social Media for Real Results Mashable June 2010
How to Build a Twitter Strategy Mashable June 2010
Do You Know 4.0 (Stats/figures video) YouTube June 2010 
Reach Customers in 140 Characters, All of Them Free New York Times - Small Business Guide May 2010
2010 Social Media Marketing Industry Report Social Media Examiner (Michael A. Stelzner) April 2010

Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]

Mashable March 2010
How The Roxy Became the #1 Venue on Twitter Mashable March 2010
Mateo Restaurant - Doniree Walker Boulder.me March 2010
The Conversation Conversation - How Social Media is Changing the Enterprise www.solutions.dowjones.com March 2010

Social media blasphemy – it’s ok to keep quiet

Lisbeth Cort  - Nonprofit Execs on the Edge March 2010
How to Create a Successful Company Blog Mashable March 2010
How Small Business Is Using Social Media Mashable March 2010

How Social Media Helps One Small Business Connect with Fans

Leah Betancourt (American Express OPEN Forum) Feb. 2010
Mashable's Social Media Guide for Small Businesses Mashable Jan. 2010
Email Marketing Essentials for Restaurants AWeber Communications Jan. 2010
Developing a Social Media Plan (slideshow) Slideshare.net Dec. 2009
Do You Know 4.0?  YouTube Video 2009
Does social media jive with your brand or value promise? Radian6 Nov 2009

Building Brand Value Through Social Media

Diva Marketing Blog Oct 2009
360i Social Marketing Playbook 360i Sept 2009 
Twitter 101 for Businesses
Twitter.com Aug 2009
Efficient Website Redesigns: 6 Tactics to Guide Your Process Marketing Sherpa July 2009
How to Use New Media to Your Advantage Michael  Daehns May 2009 
Expanding the Reach of Email through Social Networks Exact Target May 2009 
Facebook Pages Product Guide Facebook April 2009
Enabling Social Company ('07) EnthusiasticGroup April 2009
How to Build a Subscriber List Inexpensively MarketingSherpa March 2009
Social Media Marketing Industry Report Michael Stelzner (Social Media Success Summit 2009) March 2009

All About Facebook - Don't  Place Ads - Build Brands

Emarketer.com March 2009
Nielsen Social Networking Report Nielsen March 2009
Tap Into Twitter Social Media for Small Business (Dell) March 2009
Facebook Pages - Insider Guide Small Business Development Center March 2009
Six Ways To Make Web 2.0 Work McKinsey Quarterly February 2009
Measure Your Online Success Social Media for Small Business (Dell) Janurary 2009
Start a Blog Social Media for Small Business (Dell) January 2009
Harness The Power of Facebook Social Media for Small Business (Dell) January 2009
Way of the Web 2.0 Media Mania February 2009
Twitterpated: Mobile Americans
Increasingly Take to Tweeting
Pew Research Center Publications February 2009
Trends and Best Practices
in Adopting Web 2.0 in 2008
Awareness Social Media Marketing 2008
Five Common Questions
and Lessons Learned
Awareness Social Media Marketing 2008
Myths and Realities of
Blogging and Social Media
Awareness Social Media Marketing 2008
Integrating Social Media
in Your Marketing Mix
Awareness Social Media Marketing 2008
Generations Online in 2009 Pew Research Center Publications February 2009
Facebook Is Too Crowded.... Advertising Age January 2009
Collaboration and Social Media The Gilbane Group 2008
Business Implications of Social Media Aberdeen Group 2008
10 Secrets to Social Media Marketing Awareness Social Media Marketing 2008

 

Other Useful Documents:
 

Document Name Source Date

 Downtown Maintenance - Who's Responsible?

Downtown Boulder 2011

How to Get the Most Out of Your Merchant Account

Betsy Brottlund (American Express OPEN Forum) 2010

Five Tactics to Create a Sustainable Restaurant Business

By Kasra Ferasat winner of the 2009 Graziadio School Student Paper Competition

2009
2009 Holiday Survival Kit National Retail Federation Oct 2009
A report on Independent Merhcants and the New Orleans Economy Urban Conservancy in partnership w/Civic Economics Sept 2009
Study: Stay-at-home moms dominate social media Denver Business Journal Sept 2009
How to use Twitter for yoursmall business Global Assist Aug 2009
Uncover traits successful people have in common that cause them to take massive action and follow through Tony Robbins Aug 2009
Can you reach the Masses without Mass Media?  (White Paper) The Boston Consulting Group July 2009
Where is the Economy Now? Where are the Opportunities? Leeds School of Business May 2009
Shoplifting/Theft Prevention Boulder PD April 2009
Impulse Buying Still Prevalent Among Shoppers Radio Sales Today April 2009
Pump Up Perks to Lure Shoppers Radio Sales Today April 2009
Best of Boulder, Nielsen Research, Create Denver Expo & More
 Downtown Boulder  March 2009
User Survey, KBCO promos, CO Children's Day & More    February 2009
Mid Winter Sale, Valentine's Day, Business Tips & Tricks
Downtown Boulder February 2009
Love The Local Window Poster Downtown Boulder January 2009
City Sales Tax Report Link  (updated monthly) City of Boulder Ongoing
Tips & Tricks to Increase Profits & Parking Garage FYI Downtown Boulder  January 2009
Downtown Boulder's Newsletter Archive
Downtown Boulder 2008-2009
Gift Card Exchange Program & Reminders Downtown Boulder December 2008
Ideas to Lure Holiday Shoppers & More
Downtown Boulder December 2008
Downtown's Holiday Marketing Update
Downtown Boulder December 2008
Holiday Resource Guide for Downtown Businesses Downtown Boulder November 2008
Downtown Merchant Holiday Marketing Plan Downtown Boulder November 2008
Deck Your Sidewalks - Holiday 2008 Downtown Boulder November 2008
 
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