The health and well-being of the community is our primary focus. We encourage everyone to follow the guidelines of public health officials at the local, state and national level, and high-risk populations especially should exercise caution. Please keep in mind that Boulder County guidelines require mask wearing downtown and throughout our businesses.
The Visitor Information Center is now open Thursday - Sunday, 12 pm - 4 pm. Please visit Love The Local for current business hours and details.
The Downtown Boulder Visitor Information Center (VIC) offers visitors and locals alike news, information, the ability to purchase gift card and more. Downtown Ambassadors are glad to help guests with directions to and from Downtown; recommendations on places to eat, stay and shop; and information on happenings and special events.
Offering a wealth of complimentary maps and brochures, the "VIC" is the place to get “in the know” about Downtown. Downtown’s goodwill ambassadors are experienced and knowledgeable members of the downtown community and offer their unique take on the happenings in Boulder.
The VIC is located at on the corner of Pearl Street and 13th Street (1303 Pearl). Ambassadors can be reached at (303) 417-1365.