Marketing Resources for Downtown Businesses

Downtown Boulder is dedicated to researching and sharing best marketing practices with all Downtown Boulder businesses.  The following is a compilation of information that is updated on regular basis.To download information, right click on the hyperlink and choose "Save Target As..." For our Business Research (Surveys, Sales Tax, Etc),  please send a request to If you have any questions, please contact us at 303-449-3774 or  *This page is internally populated by DBP staff with articles that we believe are most useful/helpful to the downtown business community.  If you send a solicitation email to have something added to this page, we will consider it and add if we believe appropriate.

Document Name Source Date

Downtown Maintenance Guide- Who's Responsible?

Downtown Boulder Current
Current Sales Tax Figures from the City of Boulder
Revenue and Sales Tax from 2001 -Current
City of Boulder Current

Social Media and Web Resources

3 Tips for Combining Social Media and Email Marketing  Emma  October 2018 
The Verto Index: Social Media  Verto Analytics  October 2018 
Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want  Salesforce Blog  August 2018 
4 Tips for Using Social Media to Deliver Amazing Customer Experiences  Salesforce Blog  October 2018
Holiday Readiness Series: Take Your Social Strategy to the Next Level  Salesforce Blog  October 2018
7 Digital Marketing Trends Leading Into 2019  Medium  June 2018
The Top 7 Digital Marketing Trends To Watch In 2019  Voluum  August 2018
3 Up-and-Coming Social Media Platforms to Watch in 2019  Marketo  October 2018
5 Marketing Trends To Pay Attention To In 2019  Forbes  June 2018
7 Digital Marketing Trends That Will Own 2019  Social Report  August 2018
The Top 7 Social Media Marketing Trends Going Into 2019  Business 2 Community  September 2018
21 Powerful Tips to Massively Increase Instagram Engagement in 2018 Falcon.IO  September 2018
A Digital Marketing Survival Guide for Small Businesses  Forbes  March 2018
The Modern Guidebook to Email Marketing  Campaign Monitor  September 2018
50 Must-Have Content Ideas for Your Email Newsletter  Campaign Monitor  September 2018
2018 Email Marketing Industry Report  Campaign Monitor  September 2018
5 Subject Line Mistakes that are Killing Your Open Rates My Emma August 2018
How to Add Google Analytics to WordPress Website Setup July 2018
Social Media Calendar: The Definitive Guide 2018 Loomly Blog August 2018
20 Killer Marketing Strategies for Small Businesses App Institute  August 2018
Instagram Shopping: A Solution for Businesses to Start Selling Instantly Art Plus Marketing August 2018
How to Get Your Business Out There Thrive Hive August 2018
150+ Best Marketing Tools Rebrandly August 2018
Best Marketing Blogs of 2018  Fit Small Business July 2018 
3 Content Marketing Trends That Will Rule 2018 Forbes July 2018
10 Tips for Using Pinterest For Business in 2018 Wicked Spatula July 2018
10 Marketing Tips for Businesses to Capitalize on Facebook 2018 News Feed Changes ReShift Media July 2018
22 Instagram Hacks You Wish You Knew Sooner Later July 2018
You Can Be Successful in Business Even If You Don't 'Build An Empire' Forbes July 2018
Marketing Promotion Ideas for Small Businesses Thrive Hive July 2018
How to Use Twitter to Grow Your Business, Traffic and Sales Post Planner June 2018
Why Does Email Accessibility Matter? My Emma June 2018
23 Benefits of Social Media for Business Hootsuite June 2018
How to Make Your Small Business More Successful The Balance Small Business June 2018
The Small Business Blueprint to Marketing on Twitter Shopify June 2018
32 Data-Driven Tips to Optimize Mobile Marketing Red Stag May 2018
11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic Jeff Bullas May 2018
The Complete Guide to Content Optimization Kaiser the Sage May 2018
How to Design Your Website So It Converts Your Traffic into Buyers Lilach Bullock May 2018
Why Your Content Marketing Leads Aren't Converting  In Bound Rocket May 2018
24 Best Social Media Promotion Tools Word Stream April 2018
How to Go Live on Instagram Digital Trends March 2018
16 Awesome Marketing Strategies for Small Businesses April 2018
7 Steps to Building an Engaged Email List  My Emma  April 2018
52% of Small Businesses Post on Social Media Daily Small Biz Trends  April 2018
How to Embed Social Media Feeds on Your Website Business News Daily  April 2018
What's A Good Email Open Rate? Emma March 2018
10 Social Media Tips for Small Businesses Hootsuite March 2018
How to Design Instagram Stories: 7 Tips to Wow Your Audience March 2018
Best Online Resources for Learning Social Media Marketing  Business News Daily March 2018
7 Ways to Use Social Media to Grow an Email List March 2018
How to Make Lifelong Customers from Impulse, Seasonal Buyers  Red Stag Fulfillment  October 2017
7 Big Brand Social Media Strategies for Small Businesses Hootsuite  November 2017
8 Powerful Ways to Market Your Business on a Budget Entrepreneur November 2017
How to Establish an Instagram Aesthetic Hubspot October 2017
Marketing's Biggest Challenges  Target Marketing  October 2017
6 Social Media Marketing Tactics Entrepreneur October 2017
5 Successful Social Media Campaigns  Digital Marketing Institute  October 2017 
16 Must-Try Marketing Techniques  Forbes  September 2017
A Scientific Guide to Writing Great Tweets Huffington Post September 2017
Lost Context: How Did We End Up Here?  NewCo September 2017
Developing a Hardcore Social Media Strategy  Entrepreneur September 2017
26 Tips to Improve Your Pinterest Marketing Social Media Examiner  September 2017
Social Media Trends for Small Businesses in 2017 Entrepreneur August 2017
We Made These 10 Social Media Mistakes so You Don’t Have To Buffer Social August 2017
5 Helpful Content Tools and Sources for Digital Marketers Entrepreneur  July 2017
The 5 Most Common SEO Myths Entrepreneur  July 2017
5 Ways to Avoid Writing Content That Will Never Be Read by Anyone Entrepreneur  July 2017
7 Pieces of Information Necessary for Any Marketing Strategy Entrepreneur  July 2017
Interact With Customers Through Instagram Stories and Live Videos Entrepreneur  July 2017
7 Ways to Improve Your Content Marketing Strategy Entrepreneur  June 2017
What's Missing From Your Email Strategy Emma June 2017
Facebook Posting Strategy That Helped us 3x Our Reach and Engagement BufferSocial June 2017
7 Social Media Analytics Tips for Becoming a Data-Savvy Marketer BufferSocial June 2017
How to Create High-Quality Videos for Social Media HubSpot June 2017
5 Tips to Improve Your Snapchat Marketing Entrepreneur  May 2017
5 Essential Tips to Consider Before Boosting a Facebook Post KoMarketing May 2017
Social Media Acronyms That All Marketers Should Know Hootsuite April 2017

Why Video Marketing is the New Darling of the Marketing World.

Huffington Post April 2017
8 Killer Content Ideas for Facebook Live Video. Tubular Insights  April 2017
Before You Tackle Instagram Stories: 8 Tips for Improving Your Instagram Marketing Strategy.  April 2017
Social Media Image Sizing [Cheat Sheet] FirstSiteGuide December 2016
The Best WordPress Themes in 2016 FirstSiteGuide December 2016
Why Measuring Subject Line Success by Opens is All Wrong Litmus September 2016
RE: Misleading Subject Lines Litmus September 2016
Why Measuring Subject Line Success by Opens is All Wrong Litmus September 2016
A Social Media Marketing Checklist PC Magazine September 2016
Five Ways to Shift Your Social Media Marketing Up One Gear September 2016

15 Free Social Media Marketing Tools for Small Businesses September 2016
Grow Your Business this Summer - 7 Marketing Tips that Won't Break the Bank U.S. Small Business Administration  August 2016
'Shark Tanks' Robert Herjavec's Top 5 Small Business Marketing Tips Entrepreneur August 2016
Small Business Marketing Tips for 6 Industries  Entrepreneur August 2016
How To Quadruple Your Traffic With A Social Media Calendar CoSchedule Blog July 2016
How to Successfully Integrate Email and Social Media Marketing Litmus July 2016
Facebook to Change News Feed to Focus on Friends and Family: Here's Everything You Need to Know BufferSocial June 2016
9 Relevant Marketing Quotes to grow your Business Entrepreneur June 2016
6 Tips On Social Media Marketing For Small Businesses  Hootsuite June 2016
Twitter Update: How Marketers Will Be Able to Maximize All 140 Characters BufferSocial May 2016
Email Anatomy: Creating The Best Marketing Emails Ever  Infusionsoft February 2016
5 Reasons Small Business Owners Adopt E-commerce Hubspot April 2016
Why Now, More Than Ever, SEO Is Not Just About Google April 2016
How to Customize your Facebook Page: 7 Tips and Tricks HubSpot March 2016
How to Create Content That Earns Engagement, Trust and Loyalty March 2016
Retail: Walkable urban primer with southwest inspiration Place Makers March 2016
11 Easy Ways to Make Your Blog Look Amazing on Social Media  Latergramme March 2016
Facebook Promotion Guidelines  Rafflecopter February 2016
You Got 99 Problems, But Content Ain't 1 Miles Marketing Destinations  February 2016
12 Smartest Emails to Hit Our Inbox Emma February 2016
10 Essentials of A Marketing Plan in 2016 U.S. Small Business Administration  February 2016

How to Give Your Local Business an Online Marketing Tune-up

U.S. Small Business Administration February 2016
How to Add and Manage Multiple Accounts on Instagram Buffersocial  February 2016
A Guide to Earning Your First 1,000 Followers on Instagram HubSpot Blogs February 2016
24 Awesome Social Media Features You Didn't Know Existed HubSpot Blogs

February 2016

7 Ways to Improve Your Website Homepage U.S. Small Business Administration  January 2016
The Ultimate Guide to Restaurant Marketing  TouchBistro December 2015
A Simplified Approach to Setting Small Business Strategy Small Business Association December 2015
Rebrand Your Business, Step by Step Small Business Association December 2015
5 Ideas for Hosting a Knockout Customer Event this Holiday Season Small Business Association November 2015
11 Surefire Ways to Save Time on Social Media Small Business Association October 2015
3 Steps to Developing a Marketing Calendar American Express - Small Business October 2015
5 Mistakes to Avoid in Your Holiday Sales Email Constant Contact October 2015
Three Google Analytics Filters You Should Be Using Today Digital Debrief August 2015
How To Use Snapchat: A Small Business Guide Forbes August 2015
How to create a simple brand style guide 99 Designs August 2015
The Elements of a High Quality Website (Infographic) Kissmetrics July 2015
Denver Digital Summit 2015 Recap: Content Marketing Tips & Trends Denver Digital Summit 2015 June 2015
How to Promote an Event Using Online Marketing [Infographic] Hubspot June 2015
5 Steps to Master Small Business Social Media Expertise June 2015
A 6-Step Guide To Tracking Social Media in Google Analytics Hootsuite May 2015
Small Business Social Media: What You Need to Know Expertise May 2015
Top 4 Facebook Mistakes Your Small Business is Making Rebecca Radice, Social Media Strategy April 2015
How To Retweet the Right Way HubSpot April 2015
How to Create Perfect Social Media Posts HubSpot April 2015
Important Facebook Algorithms HubSpot April 2015
How to Create an E-mail Newsletter People Actually Read HubSpot April 2015
How Often Should Companies Blog? HubSpot April 2015
8 Key Social Media Trends for 2015 March 2015
7 Smart Small Business Strategies to Get Noticed on Social Media March 2015
Finding more mobile-friendly search results Google March 2015
Measure What Matters Most Google March 2015
7 Data-Driven Ways to Create Better Content for Campaigns  Mashable March 2015
Public Relations Tips and Tricks  Inc. March 2015
101 Small Business Tips and Tricks SmallTownMarketing March 2015
How to Rebrand Without Sinking the Ship Mashable February 2015
15 Ways You're Probably Misusing Social Media Mashable  February 2015 
30 Tips for Using Social Media in Your Business Inc. January 2015
Top 10 Social Media Websites for Local Businesses Inbound Boulder November 2014
The Decline (and Death?) of Facebook as an Organic Publishing Platform October 2014
SEO Insider: Organic Traffic, Online Reviews, and Yelp Influence September 2014
5 Questions to Ask When Your Marketing Isn't Working September 2014
How to Integrate Print Into Your Marketing Campaign Small Business Association September 2014
7 Outstanding Content Marketing Tips for Small Businesses June 2014
4 Ways to Nail Your Brand Voice June 2014
Email Marketing For Business: How To Get Started Today May 2014
Advanced Tips and Tricks for Facebook March 2014
5 Social Media Trends for 2014 March 2014
Want Customers to Open Your Emails? March 2014
10 Laws of Social Media March 2014
Social Media Metrics That Matter February 2014
Transparency on Twitter January 2014
Trends to Watch For in 2014 January 2014
Social Media Predictions for 2014 December 2013
Year in Review (Social Media) December 2013
How Social Media Really Effects Spending October 2013
Social Media for Small Businesses October 2013
5 Public Relations Rules for the Social Media Age October 2013
5 Ways to Become a Social Media Rock Star October 2013
Reach Millennials Through Brand Advocates October 2013
4 Ways to Turn Social Media Fans into Loyal Customers October 2013
10 Myths about Businesses and Social Media October 2013
Tips for Better Tweets October 2013
3 Annoying Social Media Mistakes September 2013
10 Questions to Ask When Creating A Social-Media Marketing Plan September 2013
Does Your Business Need a Full Time Social Media Team? September 2013
Facebook, Pinterest or Twitter: Knowing Where Your Employees Hang Out. September 2013
5 Tools to Improve Your Pinterest Strategy August 2013
Brands that are 'Rockin it on Instagram August 2013
27 Email Etiquette Tips August 2013
Should You Build a Responsive Site or a Native Mobile App? August 2013
The Complete Guide To The New Facebook For Business Page July 2013
5 Top Online Marketing Trends for the Rest of 2013 July 2013
Top 5 Coolest Content Marketing Trends July 2013
Email Marketing Trends + Tips for SaaS Providers (Infographic) July 2013
7 Marketing Tips for Bootstrapped Startups June 2013
6 Best Things Companies Do on Facebook Today June 2013
Create a Killer Instagram Campaign June 2013
Twitter's 2013 Changes Recapped: Are You Up to Date? June 2013
5 Worst Things Companies Do on Facebook Today June 2013
7 Simple Social Media Moves That Work June 2013
14 Twitter Tips and Tricks for Power Users May 2013
7 Online Marketing Trends You Should Know About May 2013
5 Key Social Media Trends Surfacing at Social Media Marketing World April 2013
Why Brands Should Be Human on Social Media April 2013
7 Brilliant Lessons From Social Media Marketing World 2013 April 2013 
5 Social Media Toolkit Essentials April 2013
4 Ways to Maximize the Social Media Presence at Your Next Event April 2013
10 Social Media Time Management Tips for Small Business April 2013
5 Tips To Better Support Holiday Shoppers March 2013
16 Small Businesses with Awesome Facebook Cover Photos March 2013
6 Benefits of Social Media for Small Businesses March 2013
7 Ways to Increase Foot Traffic to Your Small Business March 2013
The 10 Commandments of Social Media for Brands March 2013
Blogging For Business: The Ultimate Guide February 2013
Is Social Media Worthwhile for Local Businesses? February 2013
Five Instagram Marketing Trends From InstaBRAND February 2013 February 2013
The Dawn of Mobile Influence January 2013 
The Top Inbound Marketing Trends You Should Be Considering for 2013 January 2013
4 Things to know Before Hiring a PR Agency December 2012
Social Media Marketing from A - Z December 2012
Local SEO Guide: 15 Marketing Techniques to Promote Your Business Online November 2012
6 Small Business Marketing Trends For 2013 November 2012
24 Must-Have Social Media Marketing Tools November 2012
7 Social Media Marketing Tips for Artists and Galleries November 2012
11 Social Media Mistakes You Don't Even Know You're Making November 2012
13 Social Media Marketing Trends For 2013 [INFOGRAPHIC] November 2012 
Marketing Trends Emerging for 2013 November 2012
12 Lessons from 4 Inspiring Local Business Blogs November 2012 
3 Things You Can Learn About Your Business With Instagram October 2012
5 Tips for Using Google+ to Boost your Marketing October 2012 
3 Things you Must Know About How Your Audience is Using Technology September 2012
8 Facebook Features Every Social Media Manager Should Know PR Daily September 2012
7 Tips for Crafting Local Business Updates in Facebook August 2012
The Developing Role of Social Media in the Modern Business World August 2012
The Rules of Social Media August 2012
Using Social Media to Test Your Ideas Before You Try to Sell It August 2012
Why Businesses Need to Pay Attention to Google+ Local July 2012
12 Social Market(ing) Factors July 2012
How to Create an Awesome Infographic July 2012
20 Things Brands and PR People Can Tweet Right Now June 2012
5 Hot Facebook Marketing Trends June 2012
How to Use the New Facebook Page Admin Panel May 2012
Facebook Tells Brands the Percentage of Fans Who See Their Posts May 2012
Facebook Trivia: 10 Things You Didn't Know About the Social Media Network May 2012
Five Tips to Start Your Small Business in the Strongest Way May 2012
Small Business Marketing - What's In It For Them May 2012
How to Use Pinterest for Business HubSpot May 2012
Short & Sweet - The Whys and Hows of Twitter SocialBrite May 2012
How to Make Images Stand Out on Pinterest [INFOGRAPHIC] March 2012
Flowchart: Should Your Business Be On Pinterest? Social Times March 2012
INFOGRAPHIC: The Power of Pinterest Socialable360 March 2012
Facebook Timeline for Business Pages – 21 Key Points To Know March 2012
Local SEO Articles and Advice March 2012
The most recent (and incredibly impressive) Facebook stats February 2012
Pinterest Becomes Top Traffic Driver for Retailers February 2012
Everything you need to know about Pinterest [Invites] January 2012
3 Ways To Take Your Social Media Marketing Offline Amex January 2012
How Social Media Prompts Holiday Purchases December 2011
9 Ways Top Brands Use Social Media for Better Customer Service October 2011
How to Time Your Facebook Posts to Reach the Most Fans October 2011
Facebook Marketing for Restaurants August 2011
SWSX Social Media Review Jim Licko, GroundFloor Media May 2011
14 Best Practices for Long-Term Social Media Success Mashable April 2011
The 10 Stages of Social Media Business Integration Mashable April 2011 
Social Marketing Goes Multiplatformed Awarness, Inc. Sept.  2010
Getting Started with Facebook Fan Pages Awarness, Inc. Sept.  2010 
How Salespeople Are Using Social Media for Real Results Mashable June 2010
How to Build a Twitter Strategy Mashable June 2010
How to Create a Successful Company Blog Mashable March 2010
How Small Business Is Using Social Media Mashable March 2010
Mashable's Social Media Guide for Small Businesses Mashable Jan. 2010
Email Marketing Essentials for Restaurants AWeber Communications Jan. 2010

Building Brand Value Through Social Media

Diva Marketing Blog Oct 2009
How to Build a Subscriber List Inexpensively MarketingSherpa March 2009
Social Media Marketing Industry Report Michael Stelzner (Social Media Success Summit 2009) March 2009

All About Facebook - Don't  Place Ads - Build Brands March 2009
Tap Into Twitter Social Media for Small Business (Dell) March 2009
Facebook Pages - Insider Guide Small Business Development Center March 2009


Other Useful Documents:

Document Name Source Date

Downtown Maintenance - Who's Responsible?

Downtown Boulder 2017
How to use Twitter for yoursmall business Global Assist Aug 2009
Shoplifting/Theft Prevention Boulder PD April 2009
Impulse Buying Still Prevalent Among Shoppers Radio Sales Today April 2009
Pump Up Perks to Lure Shoppers Radio Sales Today April 2009


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the Happiest Place

in the United States

Downtown Boulder/1942 Broadway, Suite 301/Boulder, CO 80302
Phone: 303.449.3774/Fax: 303.449.1582