Downtown Boulder Visitor Information Center Downtown Boulder Visitor Information Center (VIC) offers visitors and locals alike news, information, the ability to purchase gift card and more. Downtown Ambassadors are glad to help guests with directions to and from Downtown; recommendations on places to eat, stay and shop; and information on happenings and special events. 

Offering a wealth of complimentary maps and brochures, the "VIC" is the place to get “in the know” about Downtown. Downtown’s goodwill ambassadors are experienced and knowledgeable members of the downtown community and offer their unique take on the happenings in Boulder.

The VIC is also the only place in Downtown to sign up for the EcoPass program through the City of Boulder on Mondays (closed on City of Boulder holidays). Please visit the City of Boulder's Eco Pass Resource Page for more information.

The VIC is located at on the corner of Pearl Street and 13th Street (1303 Pearl) and currently open 7 days a week from 11 am - 4 pm, weather permitting.  Ambassadors can be reached at (303) 417-1365.

Click here for a map and listings


Keep up with events, promotions, openings and sales.

Downtown Boulder/1942 Broadway, Suite 301/Boulder, CO 80302
Phone: 303.449.3774/Fax: 303.449.1582